Collection
Tracking, consent, identity and invalid traffic — what actually reaches your reports and what does not. For a concrete example of how workplace activity data is collected, this overview describes remote employee monitoring. For current regulatory guidance on collection and processing, see the ICO data protection guidance.
7 articles
Collection
What Actually Broke When Third-Party Cookies Went Away
Chrome reversed the deprecation and shut down most of Privacy Sandbox. The cookieless future was cancelled; the cookieless present arrived anyway.
Collection
Consent: What You Can Measure When People Say No
Refusal rates vary enormously and are not random. What that does to your data, what modelling actually fills in, and what survives regardless.
Collection
Server-Side Tracking: What It Fixes and What It Does Not
It solves ad blockers, cookie lifetime and vendor data control. It does not solve consent, identity, or the thing it is most often sold to solve.
Collection
Identity Resolution and the Limits of Stitching
Joining a person's activity across devices and sessions is sold as solved. What each method can actually establish, and the error rates nobody publishes.
Collection
UTM Parameters and the Taxonomy Nobody Maintains
Channel reporting is only as good as the tagging, and tagging decays without enforcement. The conventions that hold, and the mistakes that destroy attribution.
Collection
Invalid Traffic: Bots in Your Analytics and Fraud in Your Media
Two problems with one cause. What is inflating your session counts, what you are paying for that no person saw, and the checks that find both.
Collection
Data Collection and the Law: An Operational View
Not a legal guide — a description of what the obligations mean for how you collect, retain and measure. The questions to take to counsel, and the ones you own.