Practice
Measurement plans, data quality, stakeholders and the conversations that decide whether any of it is used. The operational side of these decisions also appears in remote workforce management software, where definitions and review processes determine whether the data is useful. For professional standards and analytical practice, see the UK Government Analysis Function.
9 articles
Practice
Data Quality: Finding Out What Your Numbers Actually Count
Most analytics setups are broken in ways nobody has noticed, because broken tracking still produces plausible numbers. The checks that find it in an afternoon.
Practice
When Two Systems Disagree, and Which One Is Right
Analytics says 400, the platform says 520, finance says 340. All three are correct measurements of different things. Which answers your question.
Practice
Answering \\"Did the Campaign Work?\\" Honestly
The question has no clean answer without a comparison group. What to say instead of guessing, and how to get a real answer next time.
Practice
Building a Measurement Plan Before the Campaign Runs
Almost every measurement problem is created before launch and discovered afterwards. The one-page document that prevents most of them.
Practice
Explaining Uncertainty to Someone Who Wants a Number
Hedging reads as incompetence and false precision destroys trust later. The formulations that convey uncertainty and still support a decision.
Practice
Choosing an Analytics Stack Without a Vendor's Help
Most selection processes compare feature lists and skip the questions that determine whether you can answer anything. What actually matters, in order.
Practice
Documenting Metric Definitions So They Stop Drifting
Most arguments about numbers are two people using one word for two calculations. The document that ends them, and why it must be maintained.
Practice
Working With a Client Who Has Already Decided
The analysis is requested to support a conclusion, not to reach one. How to handle it without becoming either an obstacle or an instrument.
Practice
Attribution Windows and the Arguments They Cause
The window is a choice that changes every number in the report. How to pick one defensibly, and why the argument is usually about something else.