LiftMarketing measurement

Lift


Privacy

What we collect

Standard technical data when you use this site, and whatever you send us when you get in touch. We do not sell, rent or trade personal information.

A note on consistency

This site publishes articles arguing for minimal, purposeful data collection, for stated retention periods, and against collecting data because a tool offers it. The analytics configuration here is expected to reflect that, and readers of these particular articles are welcome to check. The ICO guide to data protection principles summarises the principles behind data minimisation and purpose limitation.

The former site

The previous occupant of this domain carried advertising and third-party tracking across several thousand pages. All of it has been removed, along with the pages.